James “Jim” Roper started with us in 2002 as a delivery driver, shipping our award-winning products all over Northern Nevada and the Eastern Sierra. He expressed a deeper interest in our products and eventually underwent training to understand, grow, and manage turf production.
Now in his tenth year as Farm Production Manager, Jim oversees and manages all aspects of Western Turf’s 4th generation, family-owned and operated sod farm in beautiful Palomino Valley. He ensures that the Western Turf product meets the highest standards of quality and is suitable for serving our region.